Strategy Development | Brand Marketing | Creative Direction | Project Management

Hello! I'm Tracy!

For 15+ years, I've led brand strategy, integrated campaigns, and high-performing teams for Fortune 500 brands—from Amazon's Audible to American Express and Berkshire Hathaway's NetJets. My work spans developing multi-year brand positioning, managing $50M+ budgets across channels, and delivering measurable results: market share expansion, double-digit brand recognition growth, and millions in incremental revenue.

I’m known for delivering record growth, profitability, and customer loyalty through insight-driven go-to-market strategies, operational excellence, and world-class team leadership. I combine creative vision with business discipline — ensuring every brand story connects authentically and every investment drives returns.

I believe the best marketing connects brand purpose with business outcomes. It's rooted in consumer insights, executed with operational excellence and scaled through exceptional teams.

What I Bring

Strategic Leadership
I develop long-term brand strategies and integrated marketing plans that shift market positioning and drive sustainable growth. My approach combines insights with data-driven decision making—identifying opportunities that create competitive advantage and deliver measurable business impact.

Team Building & Development
I build and lead marketing teams (8+ direct reports) that consistently exceed goals. I create environments where diverse talent thrives, invest in professional development, and foster accountability to both creative excellence and business outcomes.

Operational Excellence
I drive results through disciplined execution. I accelerate delivery through standardized processes, cross-functional collaboration, and strategic resource allocation—managing complex initiatives from planning through measurement while maintaining quality and staying on budget.

Versatile Industry Expertise
My experience across consumer technology, media, financial services, healthcare, and luxury brands gives me a unique perspective. I quickly understand new categories, identify what drives customer behavior, and adapt proven strategies to different business models and market dynamics.

Thank you for visiting. Scroll down to explore campaigns, results, and the work that's shaped my career.

SUMMARY

EXPERIENCE

5/2022 - PRESENT

AUDIBLE

ASSOC. DIRECTOR PROJECT MANAGEMENT, INTEGRATED MARKETING

Lead strategic development and execution of integrated marketing campaigns that build the Audible brand and drive measurable business growth.

Partner with senior leadership to develop annual campaign strategies spanning $59M+ across multiple channels including OOH, digital, and social.

Oversee end-to-end delivery of 70+ complex, large-scale global campaigns annually —managing creative development, stakeholder alignment, and performance evaluation. Create programs, creative assets, and immersive brand experiences that attract and convert new customers while engaging Audible's existing community of listeners in authentic, compelling ways.

Proven track record delivering business impact: 3% market share expansion, double-digit growth in brand recognition, and 30% acceleration in campaign delivery through operational excellence.

10/2019 - 5/2022

POWER HOME REMODELING

DIRECTOR PROJECT MANAGEMENT, BRAND

Recruited to leda brand strategy and operations for a high-growth home remodeling company with 21 locations across 23 U.S. markets.

Managed $12M annual budget and team of 8, overseeing 250+ brand and creative projects that strengthened market positioning and drove business growth.

Established project management and creative operations disciplines from the ground up—implementing processes, KPIs, and resource allocation frameworks that accelerated speed-to-market while maintaining brand excellence.

Drove measurable business impact: 17% increase in brand awareness across markets and unified brand experience that elevated company positioning in a competitive category.

10/2017 - 10/2019

BLEND360

ASSOC. DIRECTOR OF DIRECT MARKETING & OPERATIONS - TELADOC (6/2019 - 10/2019)

Led the innovation of direct response operations. Advanced direct mail capabilities through the development of processes and workflows leveraging all available marketing automation platforms to increase productivity and impact.

4/2015 - 10/2016

HEARST MAGAZINES

SENIOR DIGITAL LENDING CONSULTANT -
AMERICAN EXPRESS (10/2017 - 12/2018)

Owned go-to-market efforts for a new digital payments solution providing small businesses access to funds for short-term financing needs. Guided product roadmap development, acquisition expansion, direct marketing strategies (acquisition and engagement), customer segmentation/analytics, and pricing efforts.

MEMBERSHIP DIRECTOR, O'S CIRCLE OF FRIENDS & ASSOC. CONSUMER MARKETING DIRECTOR, O,

THE OPRAH MAGAZINE

Managed new consumer revenue concept O’s Circle of Friends a membership program that drove engagement and loyalty to O, The Oprah Magazine brand while simultaneously developing and implementing the overall strategy for increasing the circulation of the magazine through various channels including digital, direct mail, print advertising, strategic partnerships, and promotions.

10/2011 - 10/2014

NETJETS, INC.

DIRECTOR, GLOBAL BRAND CREATIVE

Promoted to lead new internal creative team comprised of 8 designers and copywriters for global luxury brand. Supported global business and marketing needs, driving creative/branding development, stakeholder management, agency and creative partner management, production, and the integrated go to market process across multiple projects and campaigns. Accountable for overall operations of the team while ensuring correct optimization of $14MM budget.

DIRECTOR, PROSPECT COMMUNICATIONS

Key member of NetJets’ strategic management team overseeing $8M budget while executing the strategy and creative development for print and digital advertising, direct mail, email, events, sales collateral, product launches, and new business partnerships. Managed lead generation, direct marketing and sales support activities.

1/2008 - 5/2011

AMERICAN EXPRESS

MARKETING MANAGER, CARD SERVICES

Managed subscription based travel insurance products throughout the product lifecycle including marketing, portfolio strategy, financials, P&L management, vendor management, and customer experience. Oversaw $17M marketing budget resulting in $120M revenue by overseeing 36 marketing campaigns through direct mail, email, online, and telemarketing.

5/2007 - 1/2008

JP MORGAN CHASE

MARKETING SPECIALIST, HOME EQUITY MARKETING

Implemented marketing strategy to drive production in the Retail Mortgage Loan Officer production channel. Managed the home equity marketing expense budget. Designed, developed, and facilitated home equity marketing programs for loan officers, along with the lead generation programs and sales contests.

11/2003 - 5/2007

METLIFE

MARKETING MANAGER, INSTITUTIONAL MARKETING

Developed marketing programs and sales materials including collateral, sales promotions, and client presentations targeted toward employees of client corporations to motivate and persuade enrollment in MetLife’s voluntary benefits including Auto, Home, Disability and Life Insurance.

EDUCATION